As winner of ‘Supplier of the Year 2013’, The Sweet People has been recognised in the industry for unprecedented commitment to distributors but there’s even more to look forward to when you order from us:

Trade only service

We only work with distributors. This website has been deigned to give your clients inspiration (and to drive new clients to you) but our service is designed around you. We’ve kept this area strictly off-limits to clients to give you the flexibility and freedom to promote these products as you like and charge what you want.

We can move really fast

We’re here to make you look good in front of your clients and we know how important delivery is to both of you. We won’t let you down and have the capacity to turnaround production and distribution urgently if you need your order fast.

We only deal with quality

From the brands of sweets we use (Jelly Bean Factory, Cadbury and Lily O’Briens) to the packaging (tins, plastic containers, etc.), we only ever work with approved suppliers. We run a tight ship in-house too and have a fully auditable check-and-sign-off procedure for every single stage of production. Nothing slips through the net.

Approved supplier status

We jump through all hoops necessary to be the main preferred supplier for distributors (and our own suppliers) and are regularly audited by both. As a result, we are the only company in the UK allowed to use Lily O’Briens and the Jelly Bean Factory in promotional products, and we came first in a major UK distributor audit.

No order limits

We don’t set any minimum or maximum limits on orders – ever. Whether you have a small project or a high volume campaign, we have the machinery, staff and capacity to handle it all with the same consistently high standards and attention to detail.

Free, unlimited branded samples

We want to help you win the work with new clients and will support you in any way we can. If you need branded samples for your sales pitch, we’ll create them for you to suit your prospect’s branding, as often as you need, completely free of charge.

Give your clients the full experience

As well as providing branded samples, you are also welcome to take advantage of our colourful meeting room for your sales pitch. We’ll give you and your clients a tour of the factory and, for an extra memorable experience, you can all enjoy our extremely fun Retro Sweet Challenge at the end.

Full-colour printing

We use full-colour digital printers, in-house, at Liquid Lens for all our packaging and labels. We can make your client’s brands sparkle at events and product launches with a superior finish that reflects their own quality standards.


We always strive to work as ethically as possible. We have our own strict ethical and environmental codes of practice to ensure the wellbeing of our staff and to minimise unnecessary ecological impact where we can.

Sweets make people smile

The greatest reason of all to use Liquid Lens promotional products is that sweets make people smile. They stand out over branded pens and mugs and show your client’s market how much thought they’ve put into their campaign. You simply can’t fail to impress with our promotional merchandise.