There’s a new choc on the block that you’ll be hearing a lot more about in the future. It’s called ‘Fairly Traded’ and it’s the gourmet confectionary newbie that’s causing quite a stir in the promotional gifts arena. Launched barely a year ago, we decided it deserved a branding face-lift that more reflects the ethical nature of the chocolate and give it a more earthy, natural look.
With two branding options available, there is ample opportunity to take full advantage of the association with a fairly traded product but still leaving room for a strong branding presence or, for orders over 1000, you can opt for the full branding experience and create your own bespoke, full colour, digital print wrapper. Either way, the chocolate tastes great.
What is Fairly Traded and why should you know about it?
No, we haven’t got the spelling wrong. Fairly Traded is different to Fair Traded. Fairly Traded chocolate is a result of the ‘Growing Great Chocolate’ scheme, which builds on a 3-pronged approach to drive positive change for everyone involved in growing, harvesting and trading chocolate.
By supporting the cooperatives in the program and their member farmers, we can help them grow a much higher quality cocoa bean. With long-term investment, commitment and help, the scheme ensures future crops, guarantees a fair price for the cocoa beans, and a better income for the farmers.
The scheme goes even further than that too.
‘Fairly Traded’ also supports those that live around the cocoa bean plantations. It works to improve access to education, healthcare and clean water for the farmers, their families and the local community.
Why is this important in Promotional Merchandising?
When you think of promotional merchandise, you would be excused for not really thinking about how that product was made and where it came from but it’s becoming increasingly important to familiarise yourself with the details on process, labour and manufacture of goods. We touched on this recently with the launch of our Food Handling fact Sheet.
At Liquid Lens, we’ve always made it a priority to look deeper into the source. We only sell gourmet confectionary and so introducing Fairly Traded into our range was the next, natural step for us. We’re not alone in wanting to support conscientious trade either.
A Fairly Traded product doesn’t just give something back to the people who deserve it. It says something about you, and your client. For the brands that want to be seen as ethical businesses, these Fairly Traded gourmet chocolates are the ideal promotional gift.
And, with a higher cocoa content than any other promotional chocolate, the taste will certainly stick in the minds of its recipients. They taste wonderful!
As with all of our confectionary products, they can be branded in full colour with your design on a belly band sticker or, for orders over 1000 your design can cover the entire flow wrap. Contact us to find out more.