The Sweet People is the award winning, UK leader in branded confectionary production for promotional campaigns, events and product launches.

Since 1998, we’ve grown rapidly, year on year, refining our production processes and building our range of merchandise as we go.  We’ve been nationally recognised for our service to distributors and our quality standards – as well as our famous jellybean promotional packs.

Whilst we’re best known for our branded sweets, we started our business creating our enduringly popular domed labels.  These adhesive polyurethane labels have a domed lens effect (hence our name) and can be used to personalise anything from USB drives and folders to torches, tool kits and sunglasses easily.


What happens behind closed doors at The Sweet People’s HQ?

liquid_lens_workingAll design, assembly, printing, finishing, packing and distribution takes place in-house, at our UK head office.

We run a well-oiled machine here at The Sweet People and whilst it’s not quite Willy Wonka’s factory, our facility is full of brightly coloured sweets, creative ideas, happy faces and exceptionally hygienic production processes.

Come and take a tour to see for yourself.

As we have complete control over production, we can create promotional items to suit everyone’s budget, from the largest blue chip companies to the smallest clients.  We set no limits on orders and comfortably handle large volume runs with the same care and attention as we do small campaigns.

Superior quality doesn’t mean expensive

Our in-house production also enables us to remain competitive in the promotional products market.  This means we can use the world’s most trusted brands of sweets (Jelly Bean Factory, Cadbury, Lily O’Briens), with superior ingredients and specially selected packaging from approved suppliers – without passing the extra cost onto you.

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Liquid Lens label production