It’s official! We’re now called . . .

The Sweet People Logo V1

New Name, New Web Address, Same Great Sweets and Service

After 18 years we’re changing our name from Liquid Lens to The Sweet People (we feel it’s a much better reflection of what we now specialise in).

Nothing else is changing so you can still enjoy free branded samples, fast delivery, short lead times, no minimum orders and incredible value, just as you always have, but with a great new look.

ipad_2NEW! Order Your Samples Direct!

We listened and we made it happen…

We know you need your samples fast and our old order process slowed things down so we’ve made a few improvements.  You can now order your complimentary samples directly from our website without having to send us emails or order requests.  It’s much faster and you now have complete control over your order with our easy artwork-upload feature.  Simply select your product, upload your artwork and hey presto!  We’ll send your branded sample out the same day, by first class post, free of charge.  If you would like more than one sample (you can have up to four), you will need to cover the extra postage.

Now all you have to do is decide which of our great products you’d like to see in your design!



What is ‘Fairly Traded’ chocolate?

There’s a new choc on the block that you’ll be hearing a lot more about in the future.  It’s called ‘Fairly Traded’ and it’s the gourmet confectionary newbie that’s causing quite a stir in the promotional gifts arena.

The Fairly Traded 50g Chocolate bar is luxurious, ethical, high quality chocolate that gives back to the cocoa-growing communities and makes a strong, positive statement about your client’s brand.

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An interview with Shelly Steadman, Food Safety Expert

Shelley Steadman is a Food Technologist by trade and set up her business, Technical Food Services, in 2002. As an advisor on food safety and legislation to all sectors in the UK food industry, Shelley explains more about what’s involved in becoming compliant with food handling law:
“I started working with Liquid Lens in 2014 as they were keen to ensure they were doing all they could to meet the current legal standards on health and safety with food. As an official auditor, I undertook a full audit of their premises and documentation to assess where they were and what they needed to do to meet legislative requirements.”
Following the audit, Shelley helped us to implement a full food safety management system.

Read More

Millions up for grabs

Hot off the press! We’re excited to announce that our newest product has just landed (just in time to be included in this newsletter). You are the very first to hear about it…
Welcome ‘Millions’! These fun, colourful little sweets come in 9 great flavours: apple, strawberry, raspberry, orange, lemon, lemange (lemon and orange mixed) blackcurrant buzz, bubblegum and cola, and are presented in a range of 3 sizes of clear tubes with colour coded lids, with a fully branded, full colour wrap and domed label on the lid. Get your hands on some free samples today!

‘millions’ is the registered trademark of the Golden Casket ( Greenock ) Ltd.


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If you are a distributor, take advantage of our free registration and receive exclusive, private access to our Distributor Zone.

There are many benefits to registration including pricing information, special offers, free and unlimited branded samples, image downloads, instant quotes and first-peek at new products.

If you aren’t a distributor and wish to order our products, please contact us for details of registered distributors in your area.

Register Today

As the UK’s leading supplier of branded confectionary, you can trust Liquid Lens to deliver exceptional quality merchandise, when you need it.

“Colourful sweets and chocolates never fail to make people smile”

From gourmet confectionary such as our famous branded jelly beans, retro sweets, mints and chocolate beanies, to our key chains, domed labels, coasters, cufflinks and badges – every promotional product you order will be professionally designed, beautifully packaged and delivered on time.

Turn your promo cupboard into a sweet cupboard!

Browse our products for a fresh injection of inspiration into your new campaign or register as a distributor for exclusive offers, free and unlimited branded samples, image downloads and instant quotes.


Experience a whole new level of customer service from the ‘Supplier of the Year’ 2013


Align your brand with trusted confectionary brands and make an even bigger statement.


Free and unlimited, full-colour branded samples created for every distributor.


Short lead times, UK production and priority delivery service to suit your requirements.


From high volume to small runs, we have no minimum or maximum order limits.

Help Our Planet with Sustainable Packaging

Over the past year we’ve been keen to do our bit to help our planet and the people in it – in our own little way.  In 2015 we began supporting Fairly Traded Chocolate, which gives back to the local growers and their communities.  This year, we also added more natural products to our confectionery…


What is ‘Fairly Traded’ chocolate?

There’s a new choc on the block that you’ll be hearing a lot more about in the future.  It’s called ‘Fairly Traded’ and it’s the gourmet confectionary newbie that’s causing quite a stir in the promotional gifts arena. Launched barely a year ago, we decided it deserved a branding face-lift that more reflects the ethical…


Mince Pies for the Salvation Army

In December we were left with a few too many mince pies (4000 to be precise). There were too many to leave out for Santa so rather than see them go to waste, all the pies were gratefully received by the Salvation Army who distributed them throughout their Southern Division. As a result, we’re looking…